Senior digital marketer

Location: Remote

About IntroMagic

For a couple of years, two entrepreneurs faced a common hiring problem - oftentimes, within 60 seconds of starting an interview, they knew the candidate would not fit the organisation culture, but ploughed through the interview nevertheless. Only if they could have a glimpse of the applicant's personality even before having to meet them!

They felt that the applicant community would also have a similar problem, where each year, millions of resumes change hands, with a majority of them being unable to break through the monotony of the same old formats. A need to bridge the gap between 89% of recruiters preferring video resumes vs an actual 17% receiving it. IntroMagic was conceived to solve this problem and make life easier for recruiters and applicants alike!

At IntroMagic we’re on a mission to help every candidate to find their dream role by putting their best face forward. We enable this by helping job applicants record short videos introducing themselves and highlighting strengths and their personality which can help them stand out from the sea of text resumes. The product also allows recruiters to screen candidates better using video introductions. Presently in the beta-launch phase, we are building the future of online interviews.

About the team

You will be joining a cross functional team working on a SaaS product for the HR tech industry. You’ll work with key people from Community, Product, Marketing, Creative, Engineering, People & Recruiting to get the best experience for our users while using the latest tools like Hootsuite, Sprout Social, Hubspot, Mention, Ahrefs, BuzzSumo, Biteable, & Canva.

About the role

We are currently looking for a digital marketer with a go-getter attitude who will:

  • Own social media content across platforms including creation, distribution & engagement
  • Research industry topics, influencers to generate original content
  • Develop content for social media posts – Linkedin/ Twitter/Facebook/ Instagram/ Youtube
  • Amplify reach of blog/youtube content
  • Reach out to relevant media for coverage
  • Develop, launch, and maintain community initiatives
  • Monitor and analyze online conversations, reviews, and testimonials—and report insights to internal stakeholders
  • Engage fans, followers, industry professionals, and potential customers to build and maintain positive relationships
  • Be our brand voice and contribute to its development
  • Track social media KPIs and other performance metrics, extract insights, and use this to propose and drive new initiatives

We are an early-stage startup which can offer a ton of learning opportunities not just in terms of digital marketing but also leadership skills.

  • Opportunity to work with a SaaS product from pre-launch stage giving you the ability to craft the brand tone on social media from day 1
  • Be closely involved in product journey from beta testing to launch to product market fit
  • You will have the opportunity to be innovative, take initiative and grow

About you

We’d love to bring you on board if :

  • You can work from home
  • You have copywriting skills, which is key and graphic design skills will be a plus (graphic design support will be available)
  • You have knowledge of researching content ideas, keyword research and preparing a social media content calendar, which is key
  • You are experienced in tracking social media engagement using appropriate analytics tools
  • You can reach out to key influencers/ media entities
  • You have prior experience in using social media distribution tools, graphic design, video editing software & content management systems would be a plus
  • You can show us how you made an impact in handling social media in your prior experience
  • You are creative, hardworking & detail-oriented
  • You’re an empathetic person with a big appetite for success
  • You take ownership and feel responsible for the design as a whole

Think you’re a good fit? Hit apply with video - the role you are looking for might be just around the corner.

At IntroMagic we’re committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We strive to be an equal opportunity workplace.

About Us

IntroMagic is a company started with the mission of enabling every candidate to find their dream role by putting their best face forward. We also aim to help recruiters find the best candidate by enabling acceptance of professional video introductions that complement the traditional resume.