Top persuasion techniques that interviewees should use


Posted by IntroMagic Team on April 29th, 2021

What if we told you that acing a screening interview is well within your control?

Yes, there are a lot of factors like timing, suitability, and the quality of your application that determine how well you perform in the screening interview. However, that is only one element influencing the overall outcome.

Your ability to persuade the listener has a significant bearing on your success. And that is why, at times, people who don’t seem to have relevant qualifications or experience secure the job.

persuasion techniques in interview

Surely, you’ve noticed how a few people in your professional network were able to switch careers or jump industries and begin the journey towards their dream career. In a way, their persuasion skills would’ve definitely contributed to them making such challenging career leaps.

With this blog, you too can learn some approaches that will help you in applying for jobs and convincing the interviewer.


The principle of specificity adds dimension to your replies, making them unique and insightful. Therefore, you should be specific in what you communicate.

If you want to highlight your academic background, zone in on what knowledge you’ve gained through education; don’t just mention what degree you’ve obtained. Similarly, when talking about your work experience, pinpoint the day to day tasks you’ve handled, what projects you were a part of, and what targets your team achieved.

Vague and general responses in a screening interview or even when submitting a video resume will get you nowhere, especially not to the next round of evaluation.


Humans tend to be skeptical by nature and require proof to believe others.

Providing evidence is a great persuasion technique for a screening interview because it displays irrefutable facts about your strengths and accomplishments.

It shows the hiring manager exactly what you are capable of achieving and how you’ve gotten around to achieving that.

proofing skills in your resume

Now, if you have just begun applying for jobs, you must be wondering how you’d possibly have proof of your skills. Proof doesn’t have to mean full-time work experience. It can include something you’ve attained at an internship or any personal projects you’ve worked on.

Mention what your goals were, how you approached the project, and what the conclusion was. Perhaps you’ve single-handedly conducted research involving 500 respondents? Or maybe you’ve contributed 20 blog posts to a leading online magazine?

The need for proof is why a lot of interviewers ask for references. If you have any recommendation letters, you can submit those alongside your video resume to increase your chances of qualifying for the screening interview.


There are many ways to frame a response. But the one that stands out the most and is likely to persuade your interviewer is one where you appeal to their requirements.

Companies have certain needs for which they hire relevant people. You must highlight those needs of the team and showcase how the skills you possess can help fulfil that need.

For instance, don’t just say, “I am well-versed with software such as Adobe Illustrator, InDesign, and Procreate.”

Rather, you could say, “To shape <company name>’s visual language and design stunning graphics for its online presence – I can work with software such as Adobe Illustrator, InDesign, and Procreate.”

Be clear about the team’s requirements (you can get this information from the job description itself) and incorporate those into your responses whenever required.


To establish yourself as having authority in a field or industry is to depict how you are an expert at it.

Bring up the years of experience you have, the companies you’ve worked at, and how you’ve fared in your career. Don’t shy away from demonstrating the breadth of knowledge you’ve amassed over time.

This persuasion technique may sound inaccessible if it’s your first interview but ultimately, the interviewer is looking to hire professionals based on their ability to further the growth of the organization.

Granted that you may not be in a position to claim authority, but you can display how well you understand the subject, your vision, and what you aspire to accomplish.


We have earlier stressed the importance of adopting a “we” attitude when participating in a screening interview or submitting a video resume.

While preparing for the screening interview, take note of how frequently you say “I” or “you”, and frame some responses to emphasize a “we” attitude, i.e. team effort, collective learning, etc.

A great way to use unity in interviews is to plug yourself as an ideal employee with great potential. When you create that sense of unity and portray yourself as feeling an inclination towards working at the company, the interviewer will be able to glean just how diligently you wish to pursue the role.

What to say when asked why do you want this job?

Moreover, if you get asked the question “Why do you want to work here?”, pick an aspect of the company’s mission or ideology that appeals to you and showcase that you see yourself contributing to the success of the company.


Your approach must be bulletproof.

Assess your skills, qualifications, and knowledge to decide which persuasion technique would work best for you.

Also, since persuasion depends on not just the speaker but the receiver in the communication channel, you can try out various approaches with family members or friends to see which one sounds the most convincing.

If you haven’t already, use IntroMagic when applying for jobs. You can take your application one step further by easily creating and submitting a compelling video resume.

Register for free today.

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IntroMagic is a company started with the mission of
enabling every candidate to find their dream role by
putting their best face forward. We also aim to help
recruiters find the best candidate by enabling
acceptance of professional video introductions that complement the traditional resume.